POLITICIANS and academics in Greater Manchester are calling for conversations around older people and sex to be normalised with the launch of a new research film for International Older People’s Day on Sunday.

Being screened at a public event today, Sex, Love and Intimacy in Later Life has been produced by Manchester Metropolitan University and the University of Manchester and draws on their ground-breaking research which found over half of men and a third of women over the age of 70 are still sexually active.

The report and video says that stereotypes around ageing ignore the importance of sexuality and how vital it is to older people’s health, happiness and wellbeing.

They add that limited access to sexual health services for over 50s is leading to older people not seeking help around sex and intimacy and that there is ‘inadequate’ recognition of the value of sex and intimacy in care settings.

Jean Stretton Greater Manchester Combined Authority’s lead for fairness, equality and inclusion, said: “In Greater Manchester we are pioneering a new positive vision of ageing.

“This research shows that relationships are important to older people, impacting on health, wellbeing and happiness.

“This Older People’s Day let’s celebrate the fact people are living longer and challenge stereotypes and misconceptions about what makes a good later life.

“Older people have a right to good sexual health, so let’s normalise conversations around sex and older people and change the narrative on ageing.”

The video explores the key recommendations of the much-publicised Valentine’s Day report ‘How long will I love you? Sex and intimacy in later life’ written by Professor Josie Tetley and Dr David Lee.

Featuring interviews with the lead academics and experts from Age UK, Relate and the International Longevity Centre – UK, the film aims to tackle taboos and educate the public and healthcare professionals.

Lead researcher Dr David Lee said: “As a society it is important we recognise that a significant proportion of older people remain sexually active and that loving, intimate relationships are positively linked to health and wellbeing in later life.

“This is a public health issue”

Paul McGarry, head of the Greater Manchester Ageing Hub, said: “Greater Manchester is fortunate to have some of the world’s leading experts on ageing based across its universities.

“We need to take on board the recommendations from this research and overcome ageism in all its forms to support older people to enjoy a good quality of life.”

The hub supports Greater Manchester mayor Andy Burnham’s plans to make the city region a great place to grow old.

It is leading work to make Greater Manchester the first age friendly city region in the UK.

A Festival of Ageing is also being planned for next summer.

To find out more about the work of the Greater Manchester Ageing Hub visit bit.ly/2yuAPet or follow @GMAgeingHub on Twitter.

To watch the video, visit bit.ly/2fsNWFN.