GOLBORNE-based sofa retailer Sofology has teamed up with Hollywood star Owen Wilson for its second instalment of TV ads.

Instilling the importance of feeling happy, comfortable and "at home on a sofa you love", the adverts capture Wilson achieving the art of relaxation in a mixture of settings.

The actor said: “It’s nice to be working with Sofology again and it’s cool to build on what we did last time and play around with these a bit more.

"What better way to spend a day than taking it easy on a comfortable sofa?”

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Depicting Wilson in an LA-esque home, the adverts first draw on the star and a canine companion reclining on Sofology’s new launch Odessy leather sofa.

He muses about being way too comfortable to go surfing.

Head of marketing at Sofology Jan Duckworth said: “We are delighted to have teamed up with Owen again.

"He's the perfect fit for us as he lives and breathes relaxation - he's the King of Chill!

"This time around, we have directed more emphasis on the features of Sofology’s products, perfectly summarised by Owen who effortlessly translates the significance of feeling at home on a sofa you love.”