TWO popular landlords have transformed this festive season into a month-long celebration of giving for a vital children's charity.

Initially starting out as an annual Christmas Jumper Day fundraiser for Wigan charity Joseph’s Goal, Boars Head landlords Mick Aspey and Sam Kedward have turned the festive season into a heart-warming, month-long campaign.

Joseph’s Goal, a Wigan-based charity, focuses on raising awareness and funds for NKH (Non-Ketotic Hyperglycinemia), a rare genetic disorder affecting just one in 60,000 newborns globally. Founded by Joseph Kendrick's family, the charity strives to support research for improved treatments and, ultimately, a cure for NKH.

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Leigh Journal: Ann, Sam, Norman, and MickAnn, Sam, Norman, and Mick (Image: Boars Head)
Aware of how vital Joseph's Goal is for children with the rare condition, the Market Place pub landlords decided to extend the Christmas Jumper Day throughout the entire month of December.

Both staff and customers have been invited to don their festive attire and contribute to the vital cause through generous donations, with their remarkable gesture spreading Christmas joy to the Kendrick family.

Norman Kendrick, Joseph’s grandad and a key figure behind Joseph’s Goal, expressed immense gratitude, stating, "We can't thank Mick and Sam and all the staff enough. Extending Joe’s jumper day like that has given us a really big boost, and it was a lovely surprise."

Mick Aspey shared his sentiments, saying: "When you see people like Norman and Ann and how much they've raised already, it's important to us to back them. They're an inspiration, and it's been our pleasure to get involved and support where we can."

To join the festivities, The Boars Head is encouraging the local community to join the festive fun, wear their Christmas jumpers, and contribute to Joseph’s Goal. To donate to Joe’s Bumper Christmas Month, you can visit the fundraiser here.